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Promotion and Communication Rules
Governing Submarine Store Affiliates
The following rules apply to any press release or other communication that
you may want to issue in connection with your participation in the Submarine Store
Affiliate Program, as well as to any other promotion of your site.
Press Releases and Other Communications (Including All
Communications on Your Web Site or Via Other Media)
Any communication must accurately identify that you are participating in
the "Submarine Store Affiliate Program."
Any communication must clearly and accurately describe the nature of
your participation in the Submarine Store Affiliate Program: your communication must not
create confusion or misrepresent the nature of your or any other participant's
participation in the Submarine Store Affiliate Program.
You may, without our prior consent, say the following in
any communication: that you have become a Submarine Store Affiliate, and/or that you have
joined or become a member of the Submarine Store Affiliate Program. You may also describe
the Submarine Store Affiliate Program as "the leading affiliate program for submarine
merchandise on the Internet."
You must obtain our prior written consent to use any other
description of your participation in the Submarine Store Affiliate Program or of the
program itself, which we may give or withhold at our sole discretion. If you seek
such consent, please submit the entirety of your proposed press release to us by email to
for review.
Note that in seeking such consent, we will not approve, and you
may never in any event issue, any communication which, in the context of describing the
Submarine Store Affiliate Program or your relationship with such program or the Submarine
Store:
Uses any of the following words: "partnership,"
"reseller," "alliance," or "relationship agreement," or any
other words which may lead one to confuse the Submarine Store Affiliate Program with any
other selling initiatives or which could otherwise be misleading;
States that the Submarine Store will be selling or promoting your
products or services, or that there will be any linking from the Submarine Store site to
your site; or
Otherwise misrepresents, embellishes, or aggrandizes the business terms
of the Submarine Store Affiliate Program or your or your sites' relationship with the
Submarine Store.
INACCURATE OR MISLEADING CONTENT IN PRESS RELEASES OR OTHER
COMMUNICATIONS MAY BE MATERIALLY MISLEADING UNDER UNITED STATES SECURITIES LAWS AND THE
RULES AND REGULATIONS OF THE SECURITIES AND EXCHANGE COMMISSION. ACCORDINGLY, THE
SUBMARINE STORE MAY COOPERATE WITH OR NOTIFY THE SECURITIES AND EXCHANGE COMMISSION OF
INACCURATE OR MISLEADING CONTENT IN PRESS RELEASES PERTAINING TO SUBMARINE STORE AFFILIATE
RELATIONSHIPS.
Other Web Site Promotion
To protect the integrity of the reputation of Submarine Store Affiliates
as well as the Submarine Store brand name, you may not promote your site via certain forms
of indiscriminate advertising, commonly referred to as "spamming." Accordingly,
you may not promote your site via unsolicited commercial e-mail (UCE), postings to
non-commercial newsgroups, or cross-postings to multiple newsgroups at once. In addition,
you may not promote your site in any way that effectively conceals or misrepresents your
identity, domain name, or return e-mail address.
Notwithstanding the foregoing, you may promote your site via mailings to
recipients who are already customers or subscribers to your site's services, provided that
the recipients have the option to remove themselves from future mailings. Further, you may
promote your site via newsgroup postings to newsgroups that specifically welcome
commercial messages (when in doubt, consult the newsgroup FAQ or moderators to be sure
that such a message is acceptable in that newsgroup).
In all promotion, you must clearly represent yourself and your site as
entities independent from the Submarine Store or the Submarine Store site.
In any forum or media, you must honor the advertising practices and
restrictions that are commonly considered acceptable by its readers.
The Submarine Store, reserves the right at its sole discretion to modify
the foregoing rules at any time and from time to time. The Submarine Store reserves the
right to take action against any person or entity that violates these rules.
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